
Imagine your home battery system arriving faster than a pizza delivery – that's the reality of direct sales of energy storage equipment in 2025. As global energy storage markets balloon to $125 billion (yes, that's with a "B"!), cutting out middlemen has become the industry's worst-kept secret. But here's the kicker: while 68% of solar adopters now bundle storage solutions, most don't realize they're paying for three layers of distribution markups. Let's change that.
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